Girl Legos Are Super Successful, Will It Increase Women in the STEM field?

“Lego Friends turned out to be one of the biggest successes in Lego’s history. They’re five adorable little dolls with distinctive names and storylines and sets that encourage girls to build karate studios, beauty parlors and veterinary offices. The line doubled sales expectations in 2012, the year it launched. Sales to girls tripled in just that year.”

Picture by Lego:

For More information: http://www.npr.org/blogs/monkeysee/2013/06/28/196605763/girls-legos-are-a-hit-but-why-do-girls-need-special-legos?utm_source=monkeysee&utm_medium=facebook&utm_campaign=20130629

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